Our story

Education based on evidence

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A teacher and two students smiling in front of a computer
  1. 2013

    ELEFANTE LETRADO IS BORN

    Elefante Letrado is born with the purpose of bringing quality literature to every child in Brazil, using technology to make reading more accessible and connected to new generations.

  2. 2015

    READING REACHES FAMILIES

    With the launch of Elefante para Famílias, the reading experience goes beyond the school walls, encouraging contact with books and building the reading habit at home too.

  3. 2016

    LITERATURE AND PEDAGOGICAL QUALITY

    The platform refines its literary curation, expands its pedagogical activities and improves its learning reports, uniting the pleasure of reading with the development of reading skills.

  4. 2021

    RÁDIO ELEFANTE IS BORN

    With Rádio Elefante, the platform broadens children’s cultural experiences, celebrating the richness and diversity of Brazilian music.

  5. 2022

    NEW READERS, NEW STORIES

    Elefante Letrado expands to the upper years of elementary school and to high school, accompanying students through the different stages of their reading development.

  6. 2023

    INNOVATION AT THE SERVICE OF READING

    Letrando Podcast and Fluencímetro arrive. While the podcast broadens experiences with literature, Fluencímetro assesses reading fluency to support learning.

  7. 2026

    CAIXA LETRADA: THE BEST OF BOTH WORLDS

    Reading gains new possibilities with Caixa Letrada, which combines physical books and digital resources, bringing children even closer to literature and strengthening the development of readers.

  8. A TURMA DO ELEFANTE LETRADO COMES TO LIFE

    With the launch of the animated series A Turma do Elefante Letrado, literature comes to life on screen. Captivating characters that children identify with star in stories that spark the imagination and bring little ones closer to the joy of reading.

Whatmoves us

  • Mission

    To make reading a habit and support the development of fluency and reading comprehension skills.

  • Vision

    To be the leading reference in reading education, offering innovative experiences and products of excellence that inspire learning.

  • Values

    Integrity, respect for people, commitment, restlessness, quality, joy and innovation.

Message from Our Founding Partner

Hi! Welcome to our site. My name is Scheila Vontobel, and I'll tell you a bit of our story. Elefante Letrado was born in 2013, out of an experience I had at home. My daughters Valentina and Guilhermina were using an English-language reading platform...

Message from Our Founding Partner

Hi! Welcome to our site. My name is Scheila Vontobel, and I am going to tell you a bit of our story.

Elefante Letrado was born in 2013, out of something I lived at home. My daughters Valentina and Guilhermina used an English reading platform and, every time they came back from school, they ran to the computer to read. I watched them and grew more and more fascinated by how much they enjoyed reading. So I started looking for a reading platform in Portuguese, so they could have the same performance and the same passion in their mother tongue. I found none. There was no digital reading resource in Portuguese specialised in developing reading with children. I dived into that literary world, gathered an outstanding team and, together, we took on the challenge of building the first digital Reading Platform focused on reading skills for children in the early years of elementary school.

Thirteen years later, Elefante Letrado is in more than 12 thousand schools, with thousands of books in Portuguese curated by renowned specialists. Beyond the Portuguese collection, there is an English library. Yes, we are bilingual! Hundreds of partner publishers make it possible to extend that collection, so we can better serve what different schools need. This is possible because we work with a great deal of dedication, research, data analysis, respect and passion for reading and education. In 2023 we took another important step in our story, launching the first Reading Fluency Test in Portuguese, entirely digital. With the help of artificial intelligence and a great deal of specialist-backed research, we can now identify each student’s level of reading fluency.

That is unprecedented and transformative. A child without reading fluency struggles to develop comprehension skills, and the lack of that fluency is one of the factors behind the high number of functionally illiterate people in our country. By supporting reading assessment in schools, we are positively affecting the lives of thousands of children in public and private networks, contributing to their inclusion in the world of reading and in the knowledge society.

But why Elefante Letrado? We chose an elephant as our mascot because it is known for its excellent memory. Memory is tied to legacy, to history, to the baggage of knowledge — everything one hopes to gain through books. Memory is also one of the main pillars of reading. And who has a better memory than an elephant?

Elefante Letrado exists to help transform lives through reading. It is a complex and moving mission! We are honoured to take part in the efforts of everyone who puts education and culture first, choosing reading as an instrument of transformation.

Scheila Vontobel, Founding Partner of Elefante Letrado

Schoolchildren gathered at an event with the Elefante Letrado mascot

What we believe in

Reading as a habit

The ability to read is a powerful achievement of the human brain. Besides stimulating the imagination, reading also strengthens memory and reasoning — essential for a productive life in the 21st century and for good performance in every area of knowledge.

Emotional connection

Books spark curiosity and widen our repertoire. With a broader view of the world, our potential to connect with others and build friendship and cooperation grows. Reading about other realities, we imagine worlds, understand new contexts and come to know ourselves better. Whoever reads widens their own world.

Innovation in education

In the knowledge society, reading is the passport to citizenship. On paper or on screen, what matters is that school builds literacy across every medium. Digital inclusion is a basic condition for today’s children to become autonomous adults, prepared for the future.

Professionals from different areas of knowledge

Our team

  • Scheila Vontobel

    Founding Partner

  • Mônica Timm

    Executive Director

  • Mário Bitencourt

    Administrative Director

  • Magali Matsuda

    International Sales Director

  • Raphael Santo

    Commercial Director

  • Aline Bento dos Santos

    Customer Service Coordinator

  • Aline Flores Cortes

    Finance

  • Aline Mara Agostini Richetti

    Marketing

  • André Delgado Homem

    Technology

  • Annete Baldi

    Editorial

  • Bruno Pontes

    Entertainment

  • Carlos Alberto Tavares Kubiaki

    Finance

  • Daniele Zarri dos Santos

    Support

  • Débora Cristiane da Rosa Ferreira

    Front Office

  • Deise Paz Camargo

    Sales

  • Elaine Maritza da Silveira

    Editorial

  • Érico Ribeiro

    Marketing

  • Felipe Machado

    Technology

  • Francine Coelho Teixeira

    Education

  • Giovana Helwig

    Apprentice

  • Heitor Osório

    Technology

  • Jéssica Ribeiro Brasil

    Finance

  • João Pedro Araujo

    Technology

  • Jonata Santos

    Technology

  • Joneval Pereira

    Entertainment

  • Juliana Pereira

    Support

  • Lucas Bianco

    Technology

  • Luísa Cruz da Silva

    Support

  • Luíslene da Silva Felipe

    Support

  • Maria Antônia Claro

    Education

  • Mariana Bertoluci

    Marketing Manager

  • Michael Silveira

    Technology

  • Nycolas Rafael Funk

    Marketing

  • Paolla Monticelli

    Education

  • Pedro Gomes

    Technology

  • Stefany Sortica

    Education

  • Taciana Padilha

    Marketing

  • Thasciane Caiél

    Support

  • Valentina Vontobel

    Marketing

  • Victor Esquici

    Technology

  • Vinícius Blembeel

    Technology

Mr. Elephant wall

Girl laughing with her hands over her mouth
Singer in pink overalls on stage with the audience behind
Mr. Elephant among seated children in a school gym
Mr. Elephant dancing on stage with the children's choir
Singer with a guitar and a tablet on a Christmas set
Performer in a pink bandana singing with the children
Smiling girl raising her hand
Mr. Elephant hugging a guest on stage
Educator and a boy in a wheelchair laughing together
Smiling girl with her hands on her cheeks
Girl cheering with her arms up
Mr. Elephant, the singer and the children in a group photo

Partner networks and schools

Partner networks and schools

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